About me

Writing is an opportunity for connection. I’m here to help you find balance between your needs and the reader’s, so you can bid for what you want—and get it.

Business depends on effective writing to connect their products to their customers. What’s often overlooked is the reader’s instinct for credibility: “Can I trust this ad?” The slightest misstep in presentation could trigger complete abandonment in the customer journey. With a skilled editor, you can avoid the many rhetorical pitfalls of bad copy, and skip straight to respecting your reader’s time, energy, and wallet with precise and trustworthy language.